Within a year, VPBank’s value is almost 1.5 times as high as the previous year, valued at nearly US$1.3 billion and ranking 173rd in the world’s 500 most valuable banking brands.
Viet Nam fared relatively well in terms of agricultural ratings, social media engagement, and the nation''s response to COVID-19, adding 11 per cent to its nation brand value.
Viet Nam’s national brand value increased US$12 billion to reach $247 billion in 2019, up 5.4 per cent over 2018’s value, according to the Brand Finance''s National Brands 2019.
Greater effort is needed to boost Viet Nam’s national brand value so as to earn higher export value, heard at a forum on Wednesday within the framework of the National Brand Week Programme.